Bench/ Human/ Kashieca on Philippine Fashion Week 2009

By
Mell T. Navarro

Published: 02 June 2009 10:25 PM UTCPosted in: EVENTS, Fashion ShowsTags: , , ,
Bench/ Human/ Kashieca on Philippine Fashion Week 2009

Bench/ Human/ Kashieca on Philippine Fashion Week 2009

By  Mell T. Navarro


Photos by:  Donjun Somodio
HINDI nagpahuli ang sikat na clothing brands na Bench, Human, at Kashieca sa kanilang partisipasyon sa Philippine Fashion Week 2009 noong May last year sa SMX Convention Center in Pasay City, at talaga naming humataw ito sa rami ng kanilang mga sikat na celebrity endorsers!
Ang sinasabing biggest retail brands na ito (owned by Mr. Ben Chan) ay hindi lamang nagpakita ng kanilang  fashion statement sa show, kundi  dinala rin nila that night ang ilan sa mga sikat sa showbiz ngayon,  na rumampa that night –  Piolo Pascual, Diether Ocampo, Jake Cuenca, Gerald Anderson, Kim Chiu, Luis Manzano, Billy Crawford, Rafael Rossell, Jay-R, Christian Bautista, Iya Villania, Marco Alcaraz, Zanjoe Marrudo, Jon Avila, Karylle, John Prats, Enchong Dee, and Ms. Bea Alonzo.
Para sa hip at alternative fashion brand na HUMAN, lively Tokyo fashion took center stage. Ang Japanese animation ay isinabuhay sa design, with toy elements sa Human apparel.  Nag-team up ang fashion designer na si  Joey Samson and accessories designer Dennis Celestial para sa said segment.
For Human, ang celebrity endorsers na sina Luis Manzano at Billy Crawford ay rumampa with oversized prints, creative, transformative ensembles — the very sense of Human fashion na “fun, quirky, offbeat, and trendy”.
Bea Alonzo, one of KASHIECA’s endorsers (ang dalawa pa ay sina Lucy Torres-Gomez and Kris Aquino) was righfully the “star” sa segment ng nasabing brand.  Ang Kashieca ay sinasabing isang “uber” fashionable and feminine brand.
Known for its sophisticated and glamorous designs, Kashieca showed why it’s the brand of choice of classically chic women.  Nag-team up naman ang fashion designer na si TC Alvarez and Ferdie Abuel  kaya naman Bea simply proved that “different look” sa rampa.
Samantala, ang fashion and lifestyle retail giant na BENCH ay dala ang Pinoy pride sa mundo ng fashion by making it “vernacular, global”.  With fashion designer Brian Leyva at the helm, na-witness ng audiene ang kakaibang local elements with modern, edgy designs.  Nakita natin ang casual chic basics ng Bench, mixed with local patterns and fabrics na nag-create ng unique appeal. Ikalawang pagrampa na ito ni Jake Cuenca sa Philippine Fashion Week kaya naman tuwang-tuwa ito.
Unang umapir si Diether Ocampo sa stage na suot ang isang bathrobe.  Pero nang hinubad na niya ito at pinakita ang kanyang sexy top ay hindi na napigilan ang  fans na magsipagtilian, huh!  Diet definitely managed to look fresh, sexy, and good-looking all these years.
As expected, pinaka-applauded ang Bench Underwear segment.  Itsura ng isang mini-Bench Blackout ang nasaksihan namin sa show, na mga guwapong Brazilian models ang rumampa in their briefs!
Tinilian nang husto ng crowd ang Bench Body hotties na sina Rafael Rosell, Jon Avila, Jay-R, Ron Morales, and Marco Alcaraz na inirampa ang latest underwear collection ng brand. Kasali rin sa show ang Be Bench female winner na si Regine Angeles.
Pero siyempre, ang pinaka-bida sa Bench segment ay si Piolo Pascual.  Ang guwapong hunk ay nagsuot ng jeans at isang jacket-type of top sa simula ng ramp.  Unti-unti niya itong hinubad, at isang sexy  chaleco-type of top ang natira, showing off Piolo’s fab biceps and triceps — at dito nga nagsipagsigawan nang malakas ang fans!
Ang new members ng Bench family na kasama sa show ay sina Xian Lim of Katorse, Hansen Nichols of Pinoy Dream Academy 2, and Valerie Weigmann of PBB Teens 2.  Nag-watch ng event sina Sheryl Cruz, Krista Ranillo, Kris Lawrence, Marvin Raymundo, Denise Laurel, talent manager Arnold Vegafria, at ABS-CBN business unit head Deo Endrinal.

Endrinal.flickr]set:72157619057972599[/flickr]

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